Every client starts with a fixed-price pilot on one page. If the lift is there, Otto keeps running for a monthly fee, and you add the rest when you need it. Every price is on this page.
Founding-client price for the first three pilots, in exchange for a case study. After that the pilot is $4,500.
Setup is paid once. Monthly covers running Otto, answering visitors' questions, the live report, and rewriting the stops where people leave.
Example: a SaaS company starts with the website pilot, keeps Otto running, and in month 3 buys a website upgrade for the section where the report shows the biggest drop. All figures are "from" prices.
| When | What | Amount |
|---|---|---|
| Month 1 | Website pilot, founding priceone page, 30 days, lift report | $2,500 |
| Months 2–12 | Otto on your landing page11 × $750 | $8,250 |
| Month 3 | Website upgradeone page, measured again against the holdout | $5,000 |
| Year one total | $15,750 | |
Each extra landing page or in-app flow is its own tour, with its own stops and its own lift test.
Otto speaks your visitors' language. Each one is written and approved separately.
Reading from your analytics, CRM or product events takes setup time on the in-app guide.
A ten-page site and a thousand-article help centre aren't the same job.
You get the lift report. If the lift is there, Otto keeps running from $750 a month. If it isn't, you keep the report and the drop-off data, and there's nothing to renew.
Because a four-stop landing page and a ten-step app flow aren't the same job. After the first call we quote a fixed price before any work starts.
Yes. Most clients start with the website pilot because it proves a lift fastest, but you can start with any product.
Yes. All prices are in USD and exclude any local taxes.
Book a 20-minute call. Tell us what you sell and where people drop off, and you'll leave with a price and a draft of your first three tour stops.